SERO Sailing, the manufacturer of the iconic Sunfish and SOL sailboats built in Marine City, Michigan is excited to announce a new partnership as the exclusive North American distributor for Fusion and Maverick Sailboats, an innovative British brand founded by pioneers and leading experts in rotomolded boat design. SERO Sailing will distribute the Fusion I, […]
This is our FIRST & BEST EVER PROMOTION on the entire SERO Sailing Range. We’re excited to bring you these special offers to get you on the water this fall or get 2026 started with a fresh new boat for SERO Sailing! All offers are available through all SERO Sailing Dealers and if you don’t […]
For generations, the Sunfish has been more than just a boat. It has been the beginning of something bigger: the first sail, the first summer camp, or the first step to a lifelong passion for the sport of sailing. In lakes, summer camps, and coastlines around the world, the Sunfish has worked its way into […]
As summer camps begin, kids, coaches, and parents are excited to finally reach the long-awaited return of summer sailing. Summer sailing programs are like a rite of passage into the world of sailing. Full of friendships, fresh air, and freedom from screens, it’s where many discover the joy of sailing. There is something timeless about […]
Where it all began… and Where we are headed… Dear Sunfish Family, My name is Chris McLellan, and I’m honored to share a piece of our story with you. For over a decade, my company, Sunfish Direct, has proudly been the largest Sunfish dealer in the world. Today, through both Sunfish Direct and SERO […]
A New Era for the Sunfish – Built in the USA by SERO Innovation We’re thrilled to announce that SERO Innovation is now the designated builder of Sunfish sailboats! As a company dedicated to advancing the sailing experience, we’re honored to carry forward the legacy of this iconic sailboat, ensuring that more sailors can enjoy […]
Marine City, MI — SERO Innovation, LLC, a leader in the marine industry and makers of the SOL sailboat, proudly announces its designation as the builder and distributor for North and South America of the iconic Sunfish and Laser sailboats. This partnership represents a pivotal step in SERO Innovation’s mission to advance and grow recreational […]
We get it—our SOL sailboat, built by SERO Innovation, does bear a striking resemblance to the classic Sunfish. In fact, we’ve heard it all: “Is this a Sunfish?” “Is this the new Sunfish?” “Did you copy the Sunfish?” So, let’s dive into the details and clear up the confusion. The Short Answer: No, the SOL […]
When we designed the SOL sailboat, we did not overlook comfortability. While safety, durability, ease of use, and longevity were at the forefront of our minds, we also considered ways to make your time on (and off) the water more comfortable. Learn about our unique design and how we take comfort to the next level […]
We love seeing all the different types of people enjoying the SOL Sailboat. From teen sailors to retirees, our easy-to-use dinghy sailboat is a great fit for many different types of sailors. Whether you have been sailing your whole life or are just getting started, the SOL’s classic design with modern comforts, mixed with ingenuity […]
