Introducing the

SERO Innovation was born out of a passion for the open waters in the heart of the Great Lakes. Established by a group of avid boaters and marine industry professionals, the company set sail on a mission to reimagine experiences on the water through innovation, comfort, and durability.

With a commitment to delivering modern, customizable, and reliable boats, parts, and accessories - SERO Innovation has quickly become a trailblazer in the marine industry.

Whether you are a new boater, a seasoned sailor, or a business owner offering boating experiences, SERO offers boats and parts to enhance your experience on the water.

SERO's flagship product, the SOL Sailboat, is a dinghy sailboat that embodies the spirit of adventure its ergonomic design, customizable features and unmatched durability. LEARN MORE about the SOL.