Introducing the SOL

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SERO Innovation was born out of a passion for the open waters in the heart of the Great Lakes. Established by a group of avid boaters and marine industry professionals, the company set sail on a mission to reimagine experiences on the water through innovation, comfort, and durability.

With a commitment to delivering modern, customizable, and reliable boats, parts, and accessories - SERO Innovation has quickly become a trailblazer in the marine industry.

Whether you are a new boater, a seasoned sailor, or a business owner offering boating experiences, SERO offers boats and parts to enhance your experience on the water.

SERO's flagship product, the SOL Sailboat, is a dinghy sailboat that embodies the spirit of adventure its ergonomic design, customizable features and unmatched durability. LEARN MORE about the SOL.

Sailor on SOL Sailboat
Two SOL Sailboats with brightly colored sails