Winter boat show season is here, and SERO is excited to be heading out to events across the U.S. and Canada. From major boat shows and cottage living shows to American Camp Association (ACA) conferences, this is a great opportunity to see SERO boats up close, connect with our dealers, and talk sailing with the […]
Here at SERO Sailing, we’ve always believed that our role extends far beyond building boats. It’s about preserving a legacy, nurturing the next generation of sailors, and supporting the strong community that has kept the Sunfish spirit alive for decades. To celebrate the 2025 Giving Tuesday, we have introduced a new way to give back: […]
October 9–12, SERO Sailing will be attending the Annapolis Sailboat Show, North America’s only all-sailboat show. The SERO team has exciting news to share including boat debuts, new Sunfish merchandise, special promotions, and milestone celebrations. We’re proud to celebrate the return of Sunfish production to the USA, the launch of our 300th SOL, our new […]
SERO Sailing, the manufacturer of the iconic Sunfish and SOL sailboats built in Marine City, Michigan is excited to announce a new partnership as the exclusive North American distributor for Fusion and Maverick Sailboats, an innovative British brand founded by pioneers and leading experts in rotomolded boat design. SERO Sailing will distribute the Fusion I, […]
This is our FIRST & BEST EVER PROMOTION on the entire SERO Sailing Range. We’re excited to bring you these special offers to get you on the water this fall or get 2026 started with a fresh new boat for SERO Sailing! All offers are available through all SERO Sailing Dealers and if you don’t […]
For generations, the Sunfish has been more than just a boat. It has been the beginning of something bigger: the first sail, the first summer camp, or the first step to a lifelong passion for the sport of sailing. In lakes, summer camps, and coastlines around the world, the Sunfish has worked its way into […]
As summer camps begin, kids, coaches, and parents are excited to finally reach the long-awaited return of summer sailing. Summer sailing programs are like a rite of passage into the world of sailing. Full of friendships, fresh air, and freedom from screens, it’s where many discover the joy of sailing. There is something timeless about […]
Where it all began… and Where we are headed… Â Dear Sunfish Family, My name is Chris McLellan, and I’m honored to share a piece of our story with you. For over a decade, my company, Sunfish Direct, has proudly been the largest Sunfish dealer in the world. Today, through both Sunfish Direct and SERO […]
A New Era for the Sunfish – Built in the USA by SERO Sailing We’re thrilled to announce that SERO Sailing is now the designated builder of Sunfish sailboats! As a company dedicated to advancing the sailing experience, we’re honored to carry forward the legacy of this iconic sailboat, ensuring that more sailors can enjoy […]
Marine City, MI — SERO Sailing, LLC, a leader in the marine industry and makers of the SOL sailboat, proudly announces its designation as the builder and distributor for North and South America of the iconic Sunfish and Laser sailboats. This partnership represents a pivotal step in SERO Sailing’s mission to advance and grow recreational […]
