What makes a Sunfish a Sunfish? It is more than the shape of the hull or the lateen sail. It is the ease, responsiveness, and recognizable name that generations of sailors have trusted that brings so much value to a simple boat. Nearly 75 years after the first Sunfish was built, its appeal remains quite […]
Ask us to name our favorite summer camp, and our answer is easy… all of them!  Every camp has it’s own traditions, landscape, and way of bringing people together. While they are unique in many ways, they all share the belief that time outdoors, community, and a bit of challenge can help young campers become more […]
Last month, we shared a blog about the Sunfish’s place in American summers and invited you to tell us your story using #MySEROStory. We expected a few memories, but we were pleasantly surprised by something much bigger. You shared decades of stories: first sails, family vacations, childhood adventures, races, restorations, and friendships that all started […]
America is celebrating its 250th anniversary this year! It is common to think about history through famous events and milestones, but some traditions are built through everyday experiences passed from one generation to the next. For countless sailors, one of those traditions began in a Sunfish. A Sunfish sailing alongside a historic tall ship. SERO […]
Summer has a way of filling up quickly. Crowded beaches, packed schedules, long lines, and constant noise start to feel more like a burden than a vacation. Somewhere along the way, the season that is supposed to be a time to unwind can start to feel the opposite. That constant rush is exactly what makes […]
There is something about the Super Sunfish that stuck with people. Introduced in 1974, the Super Sunfish offered a different take on the most popular boat ever built. It kept the simplicity of the Sunfish that everyone already loved, but it gave the community a new way to experience it. For a decade, from 1974-1984, […]
A New Era with the Same Class Energy and Culture. The Viper 640 Class has appointed SERO Sailing as the new official class builder, marking an exciting new chapter for the popular high-performance one-design class. With a vibrant racing calendar, expanding fleets, and a reputation for exciting, tactical competition, the Viper 640 continues to attract […]
In the sailing world, there is a common assumption about how people get started. Many stories follow a similar path: starting young, progressing through junior programs, and growing up in the sport. Sailing is often seen as something you do growing up, which can cause many adults to feel out of place when approaching the […]
Summer camps have unique needs when it comes to sailboats. They require boats that are safe, easy to teach on, durable, and exciting enough to keep campers of all ages engaged. At SERO we have a passion for supporting the amazing adventure that summer camps facilitate and have chosen our lineup intentionally with these exact […]
Winter boat show season is here, and SERO is excited to be heading out to events across the U.S. and Canada. From major boat shows and cottage living shows to American Camp Association (ACA) conferences, this is a great opportunity to see SERO boats up close, connect with our dealers, and talk sailing with the […]
