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Press Release: SERO Sailing Appointed North American Distributor for Fusion Sailboats and Maverick

August 18, 2025

SERO Sailing, the manufacturer of the iconic Sunfish and SOL sailboats built in Marine City, Michigan is excited to announce a new partnership as the exclusive North American distributor for Fusion and Maverick Sailboats, an innovative British brand founded by pioneers and leading experts in rotomolded boat design.

SERO Sailing will distribute the Fusion I, Fusion II, as well as the Maverick, which uniquely functions as a sailboat, windsurfer, wing foil, and paddleboard platform. These additions align perfectly with SERO’s mission to deliver durable, accessible boats to sailing schools, camps, and recreational sailors across North America.

“We’re thrilled to expand our offering on our legacy Sunfish and SOL to suit sailing clubs and camps with incredibly versatile modern products that fill a niche that currently isn’t offered in the sailing market,” said Todd Riccardi, Vice President of Sales at SERO Sailing. “The Fusion and Maverick bring a fresh, fun approach that will resonate with beginners and seasoned sailors alike.”

“The Fusion range has gained popularity throughout the UK, Europe, and other global markets for its modern design, rugged construction, and family-friendly appeal” said Mark Knight, Director of Fusion Sailboats and Maverick. “We are excited to partner with SERO Sailing, combining our passion for sailing with their trusted North American dealer network, and commitment to customer service.”

Fusion Sailboats and the Maverick will be showcased alongside SERO Sailing’s existing product line at the U.S. Sailboat Show in Annapolis, Maryland October9th-12, as well as at numerous boat and camp shows throughout the year. Demonstration opportunities will also be available at various locations across Florida this winter. Interested sailors are encouraged to contact SERO Sailing to schedule a test sail and experience these exciting new boats firsthand.

This new partnership expands SERO Sailing’s reach and product diversity, reinforcing its dedication to small boat sailing and its dedication to serving a broad base of sailing enthusiasts.

Stay tuned for more information coming to www.SEROSailing.com.

Contact:
Todd Riccardi
Vice President of Sales
SERO Sailing
Email: TRiccardi@SEROInnovation.com 
Phone: (810)395-5447

Fusion I & Fusion II

Maverick

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