About Chris McLellan Chris McLellan, Founder & Owner of SERO Innovation, grew up near Lake Huron in Michigan and was surrounded by the boating industry, where both his parents worked. Fueled by his passion for boating, Chris started two successful online stores for boaters: Discount Marine Source in 2004 and later acquired TOAD Marine Supply […]
Author: SERO Innovation
Six Reasons Why the SOL Sailboat is the Best Dinghy Sailboat
Are you ready to set sail with a durable, modern, customizable, comfortable, and reliable sailboat? Look no further than the SOL Sailboat for your next voyage! Durable The SOL Sailboat features durable materials and a sturdy yet sleek design, ensuring long-lasting quality. The hull features a cored composite material using a vacuum infused process, which […]
Travel Michigan Show | Sundays 4 to 5pm
Dave Lorenz hosts Travel Michigan, exploring all the things there are to see and do in our great state. Join Dave every weekend for travel tips, vacation stops, historical information, and more. Podcast Read More
Seven Ways to Customize Your SOL Sailboat
If you are hitting the waves, why not customize your voyage? The SOL Sailboat is a durable, modern, and reliable dinghy sailboat with seven customizable elements. Find the perfect sail, handles, splash guards, non-skid padding, and accessories to make your boat an extension of your personality. Keep reading to find out the details on all […]
11 Beautiful Photos of the SOL Sailboat
Take a picturesque journey on the SOL Sailboat whether you are an expert, novice, instructor, parent, or teenager! The SOL Sailboat is a lightweight yet durable dinghy sailboat with modern and customizable features. Keep reading to check out these fantastic photos of the SOL Sailboat and learn more about how we inspire voyagers to embark […]